PastBook, based in Amsterdam, is one of Europe's top three start up companies. PastBook creates and prints digital photo albums directly from your Instagram, Facebook or photo library. I was asked to create a complete social media campaign directed at its key target market: Generation X American mothers.
After researching the target market, I created a 30 second promotional video that set out to capture a heart-warming story of digital media becoming a tangible photo album.
The campaign "Make the intangible, tangible" included a blog, Tweet, Instagram and Facebook post that kept to the theme of the campaign in order to capture the target audience.
Team Park City United is a competitive winter sports team in Park City, Utah, that takes kids from developmental athletes to elite competitors and US Ski Team members. As a bonus to the everyday coaching, myself and other program directors created camps to bring in more kids. I have designed and produced all media for these camps.
In co-creating the VSQ Girls Camp, I was in charge of designing the posters and shooting/editing of the video to promote and engage young girls in the ski world.
With the growing use of digital media in the ski world our team created the Media Ski Camp to teach kids how to shoot and edit photos, videos and other media in order to showcase their skiing. Through this I've been able to give back my knowledge of digital media and be inspired by the younger generation.
The Kimball Art Center creates art, education and exhibitions for 85,000+ community members in Park City, Utah. Once a part of the Young Artist Academy, then working as an intern in education, exhibition and social media, I have had the chance to create (and give back) a great amount of work to the beloved art center.
I have photographed the Park City Arts Festival, the Kimball Art Gala, Artober Fest, exhibition openings and kids art classes (just to name a few).
All have been used in social media posts, posters, handouts and class catalogs. My art has also been sold at and used during the Arts Festival and the Art Gala.
In college I was asked to be the photo intern for Saga Outerwear, a Salt Lake City based clothing company, and have worked on projects with them ever since. From lifestyle and action photography, to design and social media marketing, Saga has pushed the limits of my creativity.
I created content for their blog "Up Against the Youth" which looked to bring in a fresh view of their products through my photography. They gave me the freedom to create and produce my own photo shoots and then used them on their Instagram, website, Twitter and blog.
From there I began doing studio shoots for their website and was introduced to product and graphic design. With all of that combined, I started helping with entire campaigns and got a firsthand look at how the outdoor retail company worked.
The Never Ending Day: Saga Outerwear's 2015 Summer Line
Jiberish an outdoor influenced clothing company out of Denver, Colorado, teamed up with Saga Outerwear and created a limited addition t-shirt collection to celebrate the 4th of July. This is the collection that we launched.
I was asked to photograph the products and help direct the product video. This media was used in all of Jiberish and Saga's social media and website.
I was asked to create a marketing campaign for an outdoor program at Westminster College that gave people the opportunity to explore Utah and also give back to the community.
Because the program looked to bring in all outdoor enthusiasts, not just our students, it used not only social media but also billboards and internet radio (Pandora, Spotify, ect.) so that the program was broadcast on a wider scale.
Using my own photography we wanted to use the strong imagery and limited information to spike the viewers interest. This would create an air of mystery as to what ROAM was and direct people to the website.
Another key component to ROAM was connecting with other organizations in the community that would support and also advertise nonprofits, the outdoor sports community and government/city organizations.
The Kimball Art Center, the Sundance Institute and Park City Recreation put on a skate jam competition, art demonstration and free screening of Stacy Peralta’s "Bones Brigade: An Autobiography," one of the hits at the 2012 Sundance Film Festival.
The Friday after Arts Fest, I and fellow artist Ian Leinbach were asked to do a live skateboard painting during the skate competition that was judged by Stacy Peralta, the filmmaker and skate pioneer. The winners of the competition won our boards and Stacy took a few home as well. This kicked off the Sundance Institute Summer Series.
Ever won a trip to Hawaii? For some crazy reason I did... Through a Instagram photo contest with surf clothing brand Billabong, my photo was chosen among a thousand others and I was off to the Pipe Masters. After the trip I applied to a digital marketing internship with them and moved to Newport Beach.
While there I collaborated with the marketing team to create a cohesive social media marketing campaign. With over one million followers at the time, this was the largest project I've ever worked on.
Using my photography and editorial work I created content for both their Instagram and blog about the world of Billabong and surfing, which both required a great deal of marketing research and analyzation.