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WHITE HORSE 

 

BRANDING

ADVANCED DESIGN

WHITE HORSE

 


LOGO

Preliminary work

Sketches

 
Tight Thumbnails

Tight Thumbnails

 

Initially we had to come up with ten different logos for ten different companies to find the one that was most effective.

Intermediate Hand Comp

Intermediate Hand Comp

The White Horse Vineyard is the logo I was drawn to the most and wanted to either have a wine glass shape come between the companies initials or have a horseshoe wine glass.

Intermediate Hand Comp

Intermediate Hand Comp

Tight Final Hand Comp

Tight Final Hand Comp

Initial Black and White Computer Outputs

Initial Black and White Computer Outputs

 

Final

The horseshoe wine glass went under more revisions then I ever thought possible and I quickly learned how much symmetrical wine glass has to be to look correct. I wanted it to be modern but have some rustic personality.

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Business Card / Letterhead / Envelope

Business Card Sketches

A-symmetrical business cards were the goal and although I liked the black boarder ones, for trimming it made more sense to go with the a-symmetric style.

The letterhead and envelope set out to be just black and white and simple but adding color changed that and in the end made it more interesting.

Letterhead and Envelope Sketches

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FINAL

It was a big move for me to go from only black and white to color but it really pushed my design on these. I kept the overall design with flat shapes and a mix of typography.

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Kit Cover

The layout I landed on was very symmetrical and contained a lot of copy. The main headline gave me trouble as I was trying to fit it on top of the image and thats when I decided to combine two of my sketches, taking a more illustrative route on the cover image.

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Magazine Ad

The masthead was easily created so I played around with a few different versions and ended up with the first version as it fit with the theme the most. 

The illustration really made the illustration pop and thus the typography could be more simple.

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Brochure

To match how interesting the history of the film was, I wanted the magazine to spurt out information in a circus kind of way but to follow the easy organization of the cover. With those two working together it made the layout both fun and easy to look at.

 

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