FG6A0934.jpg

KITCH -

COFFEE PROOF SHIRT

PACKAGING DESIGN


SKETCHES

Kitch is all about “objects that appeal to popular or uncultivated taste, as in being garish or overly sentimental.” I first began thinking about what type of package I wanted to re-make and immediately thought of sardines, a triangle box and gushers…

 

THUMBNAILS

 With those three ideas in mind I took from the original design of the Gushers box for “Italian Raviolis,” a cup of coffee look for the triangular box and soap in a sardine tin (with display as well).

FG6A0994.jpg
FG6A0996.jpg
FG6A0995.jpg
FG6A0997.jpg

TIGHT HAND

Once I narrowed it down to the triangular box as “Coffee Proof Shirt” packaging, the small triangular box wasn’t large enough so I made five more of them so that it encompassed a lot of different types of coffee.

FG6A1002.jpg
FG6A1009.jpg

 

BLACK AND WHITE COMPUTER OUTPUTS

I knew I wanted to have a spilled element to it so I photoshopped an image I had of water, made it a vector and added the simple san-serif logo, title and description.

FG6A1012.jpg
 

FINAL

After scanning a brown bag, I added the texture to the background of the whole piece and then began adding in the different coffee colors to different parts of the swirls, then I put in the cut-out so you could see the actual T-shirt.

To tie all the pieces together, the belly-band, in black and white swirl, holds all six triangles together but just enough that you can still pull them out individually.

Now you have a shirt for every coffee spill.

FG6A0952.jpg
FG6A0935.jpg
FG6A0972.jpg
FG6A0947.jpg
FG6A0949.jpg