For the pasta bag we started with a coffee bag shape where the sides are mostly hidden but still very important so many of the sketches kept this in mind…
The three ideas were Italian Gushers- mini raviolis, Culture Clash - a mix of different pastas from around the world and Patchwork Pasta - same pasta in different forms.
BLACK AND WHITE COMPUTER OUTPUTS
Getting the sides to work was that hardest part of the project pre-color application and keeping the sketched out style worked best.
The design of the copy, really went along with the shape of the bag as it was tall and skinny therefor having some vertical words helped to fit it all in.
Culture Clash is a pasta that hopes to bring the world together by showing that differences are DELICIOUS!
The bright colors and sketchy drawings wrap around the bag with a sort of bandana feel to make you excited for your next messy and worldly meal.